Xbox Game Pass Ad Campaign

THE ASK

Create an advertising Campaign for the Xbox Game pass.

Xbox Game Pass STRATEGY

Our Strategy was to first create a partnership with Doritos and Pepsi Co. and promote a sweepstakes that offers the Xbox Game Pass. We also came up with a march madness style tournament with streamers and influencers to spread awareness.

THE CAMPAIGN

Different chip flavors with images of some of the games offered with the Xbox Game Pass, sweepstakes QR code on the back of Pepsi Co and Doritos products, March Madness Tournament, and customized twitch stream banners.

MY CONTRIBUTION

As the creative strategist I spear headed the strategy along with writing some of the copy and finding companies to partner with. I also guided the idea of the sweepstakes and the March Madness Tournament with influencers and streamers.

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Xbox Game Pass Ad Campaign

Velveeta Advertising Campaign