THE ASK

Choose a product from 7 Eleven and create an advertising campaign from concept to completion and expand that product and company into six different mediums.

VELVEETA STRATEGY

The common denominator is always Velveeta shells and cheese. Have it as a late night snack or a lunch time meal. Make it your way and don’t let anyone tell you otherwise.

THE CAMPAIGN

• 1 outdoor advertisement

• 4 social media and 1 interactive advertisements

• 1 bus stop and billboard advertisement

MY CONTRIBUTION

As the creative strategist I helped formulate a successful strategy while practicing with design and copywriting.